App concept | MSNBC
Executives at MSNBC wanted an uber app with a news feed, watch experience, and a profile with a gaming system—my focus being on the latter part of the app. Users would be able to take polls—which would contribute to their political ideology ranking—and quizzes, which would contribute to an overall news IQ that can be compared with other MSNBC community members. From concept to visuals, I came up with a unique system that would allow for user engagement and data monetization. The app ultimately fell through, but it was a definitely a fun learning experience.
(Left) User views own profile | (Right) User views other profile
Game Center: (Left) My Politics | (Right) My News IQ